What Cutting Edge Research Tells Us About How Arts and Culture Donors Are Behaving

Activating Heritage 2022 – March 23


Tim Sarrantonio, Director of Corporate Brand, Neon One

This session will present an overview of critical research occurring throughout our sector on the transitioning behavior of donors. Utilizing data from the Fundraising Effectiveness Project, Visa’s Global Analytics and Insights Payment Panel Data on Charitable Giving, and philanthropic psychology research we will look to understand the reality of how donors are behaving, why they are giving, and what arts and cultural nonprofit fundraisers can do to not react how donors have behaved in the past but instead anticipate behavioral trends for the future.

Session sponsored by Neon One

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