Introduction to Digital Outreach & Hybridization
Presented by: Jeremy Bucher and Cairo Dye, National Hellenic Museum
National Hellenic Museum staff will discuss the various means of digital outreach they have employed during the pandemic to encourage continued engagement and expand audiences. They will discuss the benefits of generating online content as a means to engage with wider and more diverse audiences by removing barriers of geographic and financial accessibility. They will also discuss several low-cost tools institutions may use to further digital outreach and hybridize their audience experience.